The I amsterdam letters, a striking photography subject in a list of mainly nature-related subjects. Nevertheless, the letters are a real hotspot because it is the most 'instagrammed' location of the Netherlands. The red and white letters are placed as a marketing / artwork on the back of the Rijksmuseum in Amsterdam. And successfully, because a photo scene in front of, next to, or on the letters has grown into an independent attraction at a rapid pace. You will also find the same letters on Schiphol airport and a third version in different spots in Amsterdam. Nevertheless, we, and many others, find the location at the Rijksmuseum by far the most beautiful.